Aesthetics, usability & conversions
I love beautiful design and typography but a great website isn’t just about aesthetics. The key goal is the perfect usability and functionality. This means that your website and online marketing materials will convert visitors into customers.
Online information architecture
This is another angle that I consider when planning your project: site structure, wireframes, data flow, user journeys are crucial to get your project right, keep your visitors happy and channel them to your conversion pages
Whether it’s design for corporate websites, campaign microsites, apps, mobile or social media – you can be certain that it will be powerful, on-brand, visually pleasing and most importantly generate new sales for your business.
Don’t select a single web design company to create your website, unless all you want is an online brochure. I will show how to take your brand online, create online communities, launch campaigns, embrace social media, develops applications, work in Content Management Systems, improve eCommerce sites, embrace HTML5 and integrate APIs.
I can help you implement a full range of solutions: shared and dedicated.
Search engine optimisation
SEO has changed in the last few years. Your search engine rankings are now mostly based on creative content and quality link building. The strategies and practices I implement are driven by data and I can help you reach your target audience with creative content and bring authority to your online presence. The solid processes I put in place will cover all the key elements of a successful SEO strategy.
This method will give you direct input on how real users use the system. Some people think that usability is very costly and complex and that user tests should be reserved for the rare web design project with a huge budget and a lavish time schedule. Not true. The best results come from testing no more than 5 users and running as many small tests as you can afford.
Email marketing and design
It is now an essential part of your digital marketing mix allowing you to communicate with your customers! However, millions of emails are sent everyday, so your email newsletter design needs to stand out in their inbox! I can help you deliver the maximum impact every time you send an email by using best practice layout techniques and delivery platforms.
Static and animated banners that drive clicks and coversions for your online advertising campaigns.
Without the right copy your website will never achieve its full potential. You can increase your traffic and conversion rates by using the right words.